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西法特西法特
Jul 30, 2022
In Business Forum
SEO is a fierce zero-sum game war. That’s why some business owners resort to black-hat tactics to topple competitors from the top of the SERPs. While there are some black-hat SEO tactics you clearly shouldn’t use, like hacking (because it’s illegal), others seem less risky. But even the ones that look like they might be worth it are frankly never a good idea for legitimate businesses—so you should avoid them at all costs. In this article, we’ll cover six common black-hat SEO tactics and what to do instead: Buying links Keyword stuffing Blog comment spam Article spinning Negative SEO Rich snippets spam 1. Buying links Buying links means paying another website to link to your website. Payment for links can be money, goods, or services. Buying links is bad on many levels: It’s a violation of Google’s Webmaster Guidelines. Google explains this here. It can lead to a Google penalty. Google will penalize your site if they catch you selling or buying links. Some SEOs question how good Google’s algorithm is at sniffing out paid links, but the truth is they’re getting better at it all the time. So while they might not identify them all, chances are some links you buy will at best have no effect and, at worst, hurt your rankings. Paid links are expensive. $361.44 on average, according to our 2018 case study. SIDENOTE. Buying links isn’t illegal. Many would argue that it isn’t unethical either. So although it’s not something we recommend for legitimate businesses, it’s okay to do it if you understand and are willing to take the associated risks. What should you do instead? Link outreach. This is where you create a valuable resource, then reach out to the owner of a website you want a link from and give them a compelling reason to link to it. If that sounds easy, it isn’t. Getting results from link outreach is hard. It’s only even remotely likely to work when you have a great resource, great prospects, and a great outreach email. That said, a great way to get started with this approach is to use the icing on the cake technique: Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. Create a useful resource. Find pages that your resource will complement. Pitch your resource to the site owners. Let’s look at an example… Say you’ve created a curated list of resume templates. This is a valuable resource, so the next step is to find pages that your resource will complement. In this case, that might be posts about “how to write a resume.” After all, a guide to writing a resume is good, but a guide to writing a resume with templates is arguably even better. You can find these pages super easily in Content Explorer, a searchable database of billions of web pages. Here’s how: Go to Content Explorer Search for title:"topic" -"what your page is about" Toggle One page per domain on For example, if you search for title:“how to write a resume” -“templates”, you’ll see over two thousand posts about writing resumes that don’t mention anything about templates:
6 Risky Black Hat SEO Tactics to Avoid content media
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西法特西法特
Jul 30, 2022
In Business Forum
PPC marketing would be pretty easy if I managed to cover it all here. That’s not even remotely the case. So here are a few ad formats, features, and targeting options that you should consider looking at and using after you’re comfortable with the basics. 1. Manual and automatic ad extensions Ad extensions are additional texts added to your ads on top of the standard headline, description, and URL. Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. They can be set up at both the ad and account level, and they’re one of the first features I’d encourage you to use after grasping the basics. If you have a use for the automatic extensions (typically local businesses), you’ll likely need to connect your Google Ads account with your Google My Business account. 2. Remarketing ad formats Along with conversion tracking, you can set up a tracking code that collects data about your website visitors. You can then later use this data to reach those visitors again through multiple Google Ads formats. For example, you can adjust bids and show customized search ads to our past visitors if they continue looking up relevant keywords via Remarketing Lists for Search Ads (RLSA). These ads provide a good opportunity to turn those undecided visitors into customers. But there’s much more to remarketing than RLSAs. You can do that in the display network, YouTube, or even Gmail. 3. Dynamic Search Ads (DSA) The mechanism where Google Ads offers you keyword suggestions based on the provided landing page URL is the core part of DSA. You can set up search campaigns where you don’t target keywords but instead provide a list of URLs and let Google decide when a search query is relevant to your landing pages and bid for you. The broader your target market, the more useful DSAs are going to be for you. When you target just a bunch of keywords for niche product offering and audience, DSAs are likely not going to help you but rather target not-so-relevant keywords.
Start exploring more advanced formats, features and options content media
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