What better way to learn about webinars than by email list watching a real webinar? Bethany bledsoe, head of customer education at demio and ernie santeralli, head of content marketing at activecampaign, hosted a webinar on webinars – specifically, the 8 essential ingredients you need to run a successful digital event. Sample 20 watch the recording above or read the recap below to learn the 8 essential ingredients for webinar success. Why organize webinars for your company? “webinars are literally magic. There is a reason we say witchcraft. You can do so much with them,” bethany says. As a host, you can be anywhere. Your attendees can come from anywhere. All you need is a computer - or even a phone (if you're using demio). The flexibility is amazing. When in-person meetings aren't scheduled or you want to reach a diverse group of people in different geographic locations, webinars can be the connector. Webinars also help to: stimulate interaction and engagement . Webinars are a way to show that there is a real email list human on the other end of this business communication. Target business goals . The flexibility of webinars lets you create them for any purpose: sales demos, marketing webinars, accelerated onboarding webinars, and more. Receive instant feedback . Live chat allows people to ask questions and make comments that can stimulate discussions and offer helpful answers in real time. You can also send recordings, save them for reuse, or email list reuse them for other content. Opportunity to create a positive experience . People like to interact with like-minded people. You can use webinars for several purposes, including:lead generation demand generation sales integration education partnerships thought leadership "Lead generation, demand generation, and sales types are probably the most popular and are what people think of when they hear the word 'webinar.' but those last 4 types are where you can unlock the power of webinars because you can then use them throughout your business strategy