Check out the search type and if you can tune it better. Conduct a SERP survey. how? Enter keywords into Google and analyze organic results specifically. Google will of course show the most relevant results here. Does your ad meet this requirement in terms of relevance? If not, consider pausing the keyword and possibly adding a more relevant variation. Google Ads 3. Ad Group Management Check the CPA per Ad Group Another part of the SEA checklist: Check the Cost Per Acquisition (CPA) for each ad group. (All Campaigns > Ad Groups Tab > Sort Table by Cost/Conversion).
Period setting: The day after you last viewed this content to the present. Note that each ad group has more than 100 clicks before drawing any conclusions. Also check monthly or even semi-annual time periods from time to time. Then you'll actually see the CPA for each ad group. Are these at or below the max CPA? If they are above it and have job function email list been around for a while, consider stopping the ad group. Also look at the keywords in this ad group. There may be 1 or 2 keywords driving this CPA up. In this case, you may want to consider stopping these specific keywords rather than the entire ad group. Note: An ad group may score well in the awareness stage of the customer journey, but it will not lead to direct conversions.
Therefore, make sure your Google AdWords account is set to the appropriate attribution model. In this way, you can see the real value of the ad group, even if it only comes into play at the awareness stage. A/B test with different ads A/B test with different ads. Start with the top 5 ad groups by impressions. (All Campaigns > Ad Groups tab > Sort by Impressions table). Period setting: The day after you last viewed this content to the present. Note that each ad group has more than 100 impressions before jumping to conclusions.