You do not want to approach this visitor again with the same product. It is of course more relevant to ask to post a review about the purchased product (eg a bicycle) or to show an advertisement that matches the purchased product (eg a bicycle pump). By showing relevant content you increase your turnover, customer satisfaction and the (customer) retention is a lot higher. Marketing and sales better aligned : marketing delivers leads and sales follows up on leads. The leads that sales receive are not always properly assessed, while marketing can hardly classify these leads.
Because what is a good lead and what is a less good lead? With marketing automation you ensure better cooperation between marketing and sales. For example, both departments things Singapore phone number list to can give a score to certain leads (lead scoring) and better leads can be delivered by means of a lead nurturing plan. This is how both departments work together again! The real-time insight is also very relevant for sales, for example an account manager can automatically receive a message if someone has requested a quote or wants to schedule an appointment. Work more efficiently : By automating tasks, you can reduce personnel costs and free up more time to work on your strategy. For example, you can automate the placement of social media posts, optimize the sending of e-mails and much more. You set this once and then this task is executed when an action is triggered.
You can of course also optimize these tasks and flows yourself if you have collected more data about the existing flows. Your ROI increases : the Return on Investment (ROI) increases! In a marketing automation package you can see exactly from which channel, source, medium and webpage the qualitative leads come from and adjust your strategy accordingly. Less tooling : where you might use 'Hootsuite' for posting and planning your social media messages, send your emails with 'Mailchimp' and A/B test your website with Google Optimize, most marketing automation tools are possible to manage your marketing channels.