PPC marketing would be pretty easy if I managed to cover it all here. That’s not even remotely the case. So here are a few ad formats, features, and targeting options that you should consider looking at and using after you’re comfortable with the basics.
1. Manual and automatic ad extensions
Ad extensions are additional texts added to your ads on top of the standard headline, description, and URL.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
They can be set up at both the ad and account level, and they’re one of the first features I’d encourage you to use after grasping the basics. If you have a use for the automatic extensions (typically local businesses), you’ll likely need to connect your Google Ads account with your Google My Business account.
2. Remarketing ad formats
Along with conversion tracking, you can set up a tracking code that collects data about your website visitors. You can then later use this data to reach those visitors again through multiple Google Ads formats.
For example, you can adjust bids and show customized search ads to our past visitors if they continue looking up relevant keywords via Remarketing Lists for Search Ads (RLSA). These ads provide a good opportunity to turn those undecided visitors into customers.
But there’s much more to remarketing than RLSAs. You can do that in the display network, YouTube, or even Gmail.
3. Dynamic Search Ads (DSA)
The mechanism where Google Ads offers you keyword suggestions based on the provided landing page URL is the core part of DSA. You can set up search campaigns where you don’t target keywords but instead provide a list of URLs and let Google decide when a search query is relevant to your landing pages and bid for you.
The broader your target market, the more useful DSAs are going to be for you. When you target just a bunch of keywords for niche product offering and audience, DSAs are likely not going to help you but rather target not-so-relevant keywords.