With the selling concept, businesses must be good at finding potential customers and persuading them to buy. The selling concept tends to emphasize how well a product can perform in solving customer problems for people to feel compelled enough to purchase it. It also emphasizes making products attractive and desirable. For example, billboards may promote products in a manner that makes the product look attractive or desirable, which can, in turn, persuade potential buyers to take notice and convert. DISADVANTAGES OF THE SELLING CONCEPT One of the main disadvantages to using selling concepts as a marketing tool is that it puts potentially unnecessary pressure on business owners.
The need to constantly make “another sale” can cause whatsapp database a good deal of anxiety. Overusing the selling concept as a marketing tool could make business owners not care about their customers or how well they treat them; instead, all they care about is getting sales. If you use sales as your main objective for running your business, you may lose customers who were loyal to you if they feel undervalued. The Marketing Concept The marketing concept is one of the most popular concepts in marketing, particularly in business-to-business (B2B) and business-to-consumer (B2C) markets.
This concept believes that success depends on your marketing efforts delivering value to customers, which will make them loyal customers who come back again and again. The marketing concept focuses on both needs and wants, which enables you to understand how the market sees your product, what they want out of it, and how they want it to serve their needs better than competitors’ products do or can do in the future. If you’re building a business, it’s crucial to understand your marketing concept. At its most basic level, marketing is about selling value — to consumers, employees, investors, partners, and everyone else who could be impacted by your company.