Due to the different user groups of the product, the user scale of the product will reach a bottleneck level, and it is difficult to continue to grow. Recognition, at this stage, we can find out executive email list whether the product has an extension direction, and obtain more users through the extension of demand. For example, the well-known WeChat, from the white-collar users at the beginning, has gradually expanded to work groups, student groups, and ordinary people, and has become a giant traffic platform that everyone knows and uses. At this stage, the focus should be on the executive email list retention indicators of users, and find the right time to expand the user group 4. Recession With the development of the times.
Every product will inevitably have a recession period, but the recession period comes quickly and slowly. During the decline period of the product, users slowly shift to other executive email list alternative products, and the number of users gradually decreases. At this stage, the acquisition of users should focus on the recall of lost users. In the recession period, if you want to gain new traffic with other competing products, you will executive email list inevitably face huge challenges and the cost will be very high. The recall of lost users exists. In each period, it is especially important at this stage. To recall lost users, you can start from the following points: Interest-driven recalls: such as Didi Silent users issuing coupons.
E-commerce platforms issuing full discount coupons, etc.; Social attribute recall: such as Maimai reminding a user to pay attention to you, etc.; Recall of core product requirements: such executive email list as how many users swipe right to show that they like you, etc.; New features stimulate recalls: such as the release of a new major version of the game. At this stage, the focus should be on the recall rate, loss indicators, and slowing down the decline of the product through user executive email list recall. Acquisition is the first step in the AARRR funnel model, which has been dismantled. In the same sentence, user acquisition and user pull.