He acknowledges that Soviet society failed to create the Job Function Email List necessary cultural, social, political and economic conditions to guarantee the sustainability of the profound transformation underway beyond a few decades. This was not achieved on a national scale, to which bureaucratization, corruption, despotism and institutional erosion contributed, nor on an Job Function Email List international scale, to which the victory contributed, towards the 1970s and 1980s, of consumer capitalism (the society of the spectacle, Debord would say). Thus, theThe USSR was not prepared to Job Function Email List confront from its own institutions the process of globalization of capitalism that managed to alienate significant sectors of Soviet society itself, especially the intellectual elites.
But before redounding around the obvious international pressures that Job Function Email List contributed to drowning the USSR, Chukhrov prefers to investigate what is the internal impediment of communism that makes its materialization so difficult. Given the ease that the capitalist consumer society shows to alienate and practically vaccinate considerable sectors of the world's Job Function Email List population against communism, the question that this author asks resonates: «What makes Job Function Email List communism unbearable?». The answer concerns the difficult transformation involved in making the leap to a non-libidinal economy. Chukhrov's reflection starts from the recognition of an immanent difficulty in communism. She argues that Western liberal and leftist theories, including those that are assumed to be Marxist.
They share an idea of social emancipation that places any Job Function Email List emancipatory project within the comfortable bubble provided by the society of consumption and abundance, offered from the seductive side of capitalism (covering the terrible side of the exploitation of the majority). That Western idea of emancipation assumes that the individual will free himself from the alienations Job Function Email List of capitalism while preserving the forward flight of production, technology, and progress with all their cool and fantastic seductions. Obviously, those who theorize in this way do so from the living Job Function Email List conditions of the intellectual elite, and it is natural that they do so. For this reason, postmodern, poststructuralist, accelerationist, posthegemonic, Lacanian theorists, etc., do not reach, according to the Russian philosopher.