The positive emotions Phone Number Database during this last phase could turn into negative emotions if the product is not to your liking. With a simple return policy you keep that possible negativity to a minimum. So make sure Phone Number Database you always know what is going on with your customer. Not only within e-commerce, but in every (online) business it is important to map the emotions of your customers. This way Phone Number Database you find out the strengths and weaknesses of your customer journey and you can tackle them in a targeted manner.The above advice was shared at the B2B MarketingForum 2018 in San Francisco by Andy Crestodina.
Chief Marketing Officer Phone Number Database of Orbit Media. He gave the very inspiring workshop 'Content strategy and SEO for B2B' on the cutting edge of web technology, web marketing and web trends. His message? ' Find the missing stat in your industry ' and claim your authority. This is the report of the strategy part Phone Number Database of Crestodina's workshop. Own research and own opinion Step one of the content strategy is to formulate your editorial mission and place it in a clear place on your website. After all, everyone's first Phone Number Database question is 'am I in the right place?' Those who do that are three times more successful, according to Crestodina.
According to him, the Phone Number Database mission gives the visitor clarity and it also functions as your own guideline. Only 28 percent of companies and organizations are the first to ask that question, says Crestodina. The most powerful content is your own research, reinforced with your own opinion. This kind of content gets the most Phone Number Database links and shares, and that's especially true for long articles. According to the speaker, it is good to know that online content is searched eight times more than for commercial Phone Number Database information. A blog is the best entry point according to Crestodina.