An isn't it the goal of any brand to be connected with thoughts that are always positive and related to its activity? Despite a significant change in the number of French companies involved in their CSR communication, we see that a good majority of large companies are still poorly trained in transparent communication and the opening of dialogue with their consumers on the Internet. To join the precursors and gain in commitment, the solution is to go digital! However, the task can seem tedious, especially for large companies, which is why it is sometimes wise to entrust it to professionals.
In the hypercompetitive retail sector, it is not easy to find a place for yourself: after a complete remodeling of the Intermarché network and its strategy, the Mousquetaires fax list are modernizing their offers and services, and their number 1 brand is seeing its brands flourish. as adherents join this revival. The brand is reviewing its niche and now clearly positioning itself as a “ producer-retailer ”: a look back at Intermarché's strategy, in the image of the brand, which wants to be close to its customers. Producer-trader, an organization like no other While Intermarché is far from owning the biggest stores.
Like Auchan and Carrefour, or being talked about with great fanfare like E.Leclerc, the brand still occupies second place in terms of market share in February 2017 (after E.Leclerc, and before Carrefour Hyper). At the end of 2016, the brand had 1,849 points of sale, and many members continue to populate the network. After suffering a bit of a slump, the brand decided to upgrade everything: offers, services, stores, promotions..