POSTED ONAUGUST , BY SELF-RANKING Reading time < minute Source Our Fast Five video series continues with Gyanda Sachdeva, Linkedin's Vice President of Product Management. In this five-minute, insightful video, Gyanda leverages her more than years of expertise in product strategy, design , development, and operations across LinkedIn's marketing solutions. Dive in for exclusive offers around CMOs, industry trends, new market dynamics and the essence of a CMO's modern marketing strategy. “The trick is knowing when to turn a moment into momentum for business growth.
And as we work for different purposes, social media algorithms bite and scratch Organic reach shrinks, our posts get buried in the feed, and our engagement breaks down. One Solution Social First Content Now our agency hasn't given up on blog posts or other forms of lengthy content. There's a mobile number list lot of value in building a content library, plotting your position in the SERP, creating assets – it's just that organic social media isn't always best for promoting content. Instead , we create content that does what the algorithm wants it to do engage people on the platform, start a conversation, and collect comments, likes, and shares.
We call it Social First, not Social Only, because it's still content that can be reused in blog posts and other assets. But the primary goal is to maximize engagement on the platform. We measure success by views, comments, reactions and shares. The result content that makes the algorithms spin. It's more visible in people's feeds, which leads to more engagement, which leads to more visibility. In a social first pilot program for LinkedIn Marketing Solutions, social first posts tripled their usual engagement rate. How to Create Social First Content Our favorite platformfor social first is LinkedIn.