One of them is the price, one of the data that makes the difference, but quality is also important for the consumer . This quality value is attributed to brands through experience, a good opinion and, of course, their positioning in the minds of those who carry out the act of buying a product or acquiring a service. Within this positioning, a firm must begin with positive connotations (this type of connotation is closely linked to the emotional) that will place it among the most desirable brands to buy.
All this requires a lot of work within the marketing department, which must, first of all, know how to exploit what are the strong points and what are the weak points, also looking buy email database for that market niche that perhaps has not yet been filled and/or attend to to the possible demands of a part of the consumers who have not yet seen their needs satisfied.
Being in the mind of a current consumer, accustomed to advertising from any channel from the moment he gets up until he goes to bed, is a step achieved after intense work that no brand should go through, especially given the high competitiveness of the moment and the speed with which the consumer makes a purchase decision.