There are 2 groups of 150 people in the trial class. Among them, 80 people are in the 1 yuan trial group, and 70 people are in the 0 yuan trial group. The difference here will be explained later.
There were about 25 people in the two trial classes, and 50 people signed up in the end, with a conversion rate of 33.33%.
The target product of conversion: a paid group with the theme of intensive reading of foreign journals, 40 yuan per issue.
In this group, there are 4 online courses per session. There are preview homework before class and practice homework after class. Daily questions can be asked around the course, which is equivalent to online class + lightweight community service.
02
In addition to designing the attention zone section above, there are a few tips below:
1. The poster highlights make the effect full
The way of publicity is still to send posters in the circle of friends, and how to do the posters is still a reverse method.
First, pre-set + analyze the questions country email list that students may ask:
What is an external journal?
What is intensive reading?
What is the use of learning English?
How to go to class? How much?
The answers to the above questions are the propaganda points that the poster copy should reflect. Among them, the teacher I cooperated with is the guarantee of the content and the core of the course, so the title effect should be full : Cambridge God will take you to intensive reading of foreign journals.
2. If you want to save time, the registration form can be made into self-registration
Since it is a 1 yuan audition, it is expected that a group of people will sign up after sending out the circle of friends. In order to reduce my time cost, I simply set up a trial group first, send the group QR code directly, and write clearly the introduction of the trial class + live broadcast on the group announcement. Form + registration method, allowing everyone to self-register.
Saves a lot of time in replying to private messages. The same is true for formal classes.
3. The free trial is combined with the "zombie account" as the first step to revitalize the zombie account
If the account you are using has become cold, you can refer to making an inexpensive welfare class.
There is only one WeChat account I use myself. When the number of people entering the group is almost stable at 80, I linked two "zombie accounts" that have been abandoned for more than a year and have been dusted. The list is all the paid students two years ago. . As a new course consulting teacher, I sent a circle of friends. At the same time, as a benefit for the first meeting, I gave you two free foreign journal intensive reading courses. This is another free trial group with 70 people in the group.
The above is all sharing of this conversion.